With a career spanning over a decade in telecommunications, customer experience, and digital transformation, Shamir brings a rare blend of technical expertise and business acumen to the helm of Pinnacle Consulting Group. A firm believer in innovation as the backbone of competitive advantage, he has spearheaded numerous high-impact projects — from implementing cross-border omnichannel call center systems to integrating CRM platforms that revolutionize client operations. As the visionary CEO of Pinnacle Consulting Group, Shamir has led the company to become a trusted powerhouse in call center solutions, SIP telephony, and digital transformation across Africa. Under his leadership, Pinnacle has successfully entered and scaled in multiple African markets, enabling clients to boost customer engagement, streamline operations, and expand their footprints across borders.